SUBREGION GUIDE
Campania
Italy's ancient treasures meet Mediterranean coastal splendor
Campania hits different. This is where pizza was born, where Roman emperors built summer palaces, and where the Mediterranean crashes against dramatic cliffs lined with lemon groves. Naples buzzes with street food energy while the Amalfi Coast serves up postcard views that somehow live up to the hype. But here's what makes Campania special — it's not trying to impress you. The old fisherman mending nets in Marina Grande doesn't care about your Instagram. The nonna making ragu in Spaccanapoli has been perfecting her recipe for decades. And that's exactly why you'll fall hard for this corner of southern Italy.
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Campania Itineraries
Naples in a Day: Pizza, Markets, and Seafront Views
Weekend · $$
Four Balanced Days Eating, Exploring, and Savoring Naples
Weekend · $$$
Naples Bliss: Beaches, Bites & Breezy Days
Weekend · $$$
Minimalist Naples: Relaxation by the Bay
Weekend · $$$
Naples Family Slow-Paced Discovery: 7 Days of History, Pizza & Views
Week · $$$
Naples' Chiaia district puts you near the waterfront with easy metro access to the historic center. Via dei Mille has boutique hotels and you're walking distance to Villa Comunale. But if you want the real Naples experience, book something in Spaccanapoli — yes, it's louder, but you'll wake up to the sound of Vespa engines and coffee brewing downstairs.
The Amalfi Coast splits into distinct personalities. Positano costs more but delivers those cliff-hugging views everyone talks about. Amalfi town offers better value with decent beaches and the stunning cathedral. Ravello sits higher up — cooler temperatures, incredible gardens, and you'll save money on accommodation. Look, Sorrento isn't technically on the coast, but it makes a smart base for day trips to Capri and Pompeii.
For something completely different, try the Cilento Coast south of Salerno. Paestum has Greek temples right on the beach, and you'll pay half what the Amalfi Coast charges.
Money-Saving Tips
- 1.Naples pizza costs €4-8 even at famous places — tourist traps charge double
- 2.SITA bus day passes for Amalfi Coast cost €8 versus €2-4 per single ride
- 3.Book Amalfi Coast hotels directly — they often match booking sites and throw in breakfast
- 4.Circumvesuviana train to Pompeii costs €2.80 versus €25+ for tour buses
- 5.Aperitivo in Naples includes free snacks with your €5-7 drink
- 6.Ferry tickets between coastal towns cost half what private boats charge
- 7.Many churches and archaeological sites offer free entry on first Sunday mornings
- 8.Local markets like Porta Nolana have fresh produce at fraction of tourist area prices
Travel Tips
- •Download offline maps — GPS gets confused in Naples' narrow medieval streets
- •Carry cash — many family restaurants and street food vendors don't take cards
- •Pack comfortable walking shoes — Amalfi Coast towns have lots of stairs and hills
- •Learn basic Italian greetings — locals appreciate the effort, especially in smaller towns
- •Book Amalfi Coast restaurants ahead in summer — popular spots fill up by 7pm
- •Keep copies of documents — pickpocketing happens in crowded Naples areas
- •Bring sunscreen and hat — Mediterranean sun reflects off white buildings and water
- •Check ferry schedules — rough seas can cancel Capri boats with little notice
Frequently Asked Questions
Five to seven days lets you experience both Naples and the Amalfi Coast properly. Spend 2-3 days in Naples exploring the historic center and taking day trips to Pompeii or Vesuvius, then 3-4 days on the coast. You could do it in less, but you'll be rushing between places instead of enjoying them.