Tourists
Adult summer camp meets design-forward motor lodge. The vibe is pared-down and warm — not precious. Caramel leather sofas, tree-stump tables, and a communal fireplace define the Lodge. Rooms are minimal but thoughtful: built-in king beds, outdoor showers, and framed forest views. Art-world adjacent, unpretentious.
Book a Ramble room for river views and suspension bridge proximity; the Canopy rooms are quieter and more private if you want seclusion in the trees.
Why It Matters
Holds Two Michelin Keys (2024 and 2025). Co-founded by Wilco bassist John Stirratt and developer Ben Svenson. An eco-friendly rebuild (LEED platinum eligible) of a one-star roadside motel into one of the Northeast's most talked-about boutique hotels.
TOURISTS is a 46-room hotel and riverside retreat on the banks of the Hoosic River in North Adams, built on the foundation of a 1960s motor lodge. Designed by architect Hank Scollard (a protégé of MASS MoCA's architect) with interiors inspired by California's Sea Ranch, it pairs pale blond wood, vaulted ceilings, and picture windows with an 80-acre forested campus. A 220-foot suspension bridge crosses the river to trails, sculptural sound installations, and a former Civil War–era textile mill.
Where You'll Stay
6 room types available
Archer Suite
Configured like a Gallery room with an adjoining room added on. The extra space includes a half bath and three daybeds — works as additional lounge room or sleeping for a small group. Good pick for a few friends or a family that needs more breathing room.
KingCanopy
The most secluded category, at the back of the property. Private balcony brings you level with the treeline — indigenous plants, wildlife sightings, and genuine quiet. Woodland views rather than river or grounds. Quietest rooms on the property.
KingCaravan
The family pick. Features a lofted bunk bed for kids alongside a king for adults. Steps off the deck put you right at the Lodge, fire pits, and pool — the most socially connected position on the property.
King + BunkGallery
Open, airy, and styled after an artist's studio. Sun-filled with panoramic views of the grounds, a courtyard of native plantings, and a path leading to the communal bonfire area. Faces the main property — easy access to the Lodge and pool.
KingRamble
Perched near the Hoosic River with tree-lined privacy. A short walk from the suspension bridge and the network of walking trails and outdoor art installations beyond. River sounds are a constant backdrop. Deck with views over the river and bridge.
KingSanford Suite
The largest and most private room on the property. Has all the Canopy features — private balcony, woodland setting — plus a full adjoining entertaining room with lounge seating, a dining area, a wet bar, and a half bath. The oversized balcony is a standout.
KingThe Property
Eat & Drink
2 venues on property
Restaurant
Spa & Wellness
Treatment Menu
On Property
How you'll actually spend your days.
Year-round guided boat and wading trips plus casting lessons. Operates directly from the TOURISTS property on the Hoosic River.
Fire pits and a communal bonfire area in the central courtyard, visible from Gallery rooms and accessible to all guests.
Regular on-property craft and creative workshops as part of the hotel's broader arts and activities calendar.
80-acre forest campus with walking trails accessible directly from the hotel, some connecting to the broader Appalachian Trail network 0.6 miles away. Guided nature hikes offered regularly.
A 220-foot wooden suspension bridge (built by Tree-Mendous Aerial Adventures) crosses the Hoosic River, connecting guests to forested trails, sculptural installations, and a former Civil War–era textile mill site.
Yoga sessions held on the property's outdoor yoga deck in warmer months. Guided classes scheduled throughout the season.
Outdoor art installations scattered across the property grounds, including the Chime Chapel — a wind-chime sound installation deep in the forest built by New Orleans Airlift, an artist collective famous for playable architecture.
TOURISTS' signature live music series, open to all guests and visitors. Musical performances happen on property, drawing on connections to the Berkshires arts and music scene (Wilco co-founder John Stirratt is among the owners).
Amenities & Practical Info
The details that matter for planning.
All common spaces are wheelchair accessible. Two Gallery rooms are ADA approved.
Breakfast can be ordered to the room between 7:30–10:30am daily.
Full hotel buyouts available. Weddings, retreats, dinner parties, and private events hosted on property. Four private dining rooms in The Airport Rooms available for groups.
Up to 2 dogs per room accepted. $45 fee per pet per night; a portion is donated to Berkshire Humane Society.
A heated saltwater pool approximately 50 feet long with a deck overlooking the Hoosic River. Seasonal — typically open spring through fall. Pool bar service available.
Curated gift shop in the Lodge carrying Ursa Major products, hotel apparel, accessories, and artisan goods. Also accessible at thesouvenirshop.com.
Heated floors in select rooms — notable for winter stays.
Peppermint-forward Ursa Major Morning Mojo soap and MATER toiletries in all rooms.
Outdoor showers included in select room categories (particularly Ramble and Canopy rooms).
LEED platinum eligible design includes a fresh-air circulation system that brings outside air into each room every hour.
Large on-site parking lot on Route 2. Designated accessible parking available.
Two electric vehicle chargers on property.
BUILD YOUR TOURISTS PLAN
Rooms, dining, spa, and resort experiences — organized into one trip plan.
Start Planning