The Rose
Colourful, vintage-inflected romanticism. Think avocado bathrooms, pink velvet, record players, and tassel armchairs — more curated townhouse than stiff hotel. Relaxed and genuinely warm, not performatively cool.
Specify a bath room when booking if that's your priority — Rooms 4, 5, and 8 have the standout freestanding tubs
Why It Matters
Named Boutique Hotel of the Year 2025 by The Times & The Sunday Times. Described as 'the coolest spot on the Kent coast' by The Times in June 2024. The backstory is hard to beat: the owner's family literally brewed beer here over a century ago. Less than 90 minutes from London on the high-speed train.
A 200-year-old Deal High Street pub that reopened in May 2018 as an eight-room boutique hotel. Former Wallpaper* design editor Alex Bagner and her husband Chris Hicks — who happens to be the great-grandson of the brewer who once owned the building — turned a derelict boozer into one of the most talked-about small hotels on the Kent coast. Designers Nicola Harding and Michelle Kelly gave it colour-drenched rooms with period fireplaces, velvet headboards, rattan mirrors, and freestanding baths. The restaurant has its own devoted following and is genuinely worth booking even if you're not staying the night.
Where You'll Stay
8 room types available
Room Eight
Flexible room that can be configured as a king or twin. Features the hotel's much-photographed pink freestanding bath. Dog-friendly.
Room Five
One of two family-capable rooms, sleeping up to two adults and two children. Features a comfy reading corner and a yellow freestanding bath. Dog-friendly.
Room Four
A showstopper. Walk-in shower plus a black roll-top bath. Huge orange velvet headboard and a seating area by the window for people-watching with a drink in hand. Not dog-friendly.
Room Nine
Compact shower room — reviewers note it is small but well laid out. Not dog-friendly. Faces the High Street so some street and church bell noise possible.
Room One
One of two rooms that can sleep up to two adults and two children. Individually designed with the hotel's signature mix of colour, vintage furniture, and period features. Dog-friendly.
Room Seven
Shower room with a projector screen for in-room movie nights — a genuinely fun extra. Styled with the hotel's signature colourful vintage interiors. Dog-friendly.
Room Six
Shower room with the hotel's characteristic bold decor, vintage furniture, and period features. Dog-friendly.
Room Three
Owner Alex's personal favourite room. Shower rather than freestanding bath. Individually styled with the hotel's signature bold palette and vintage furnishings. Dog-friendly.
The Property
Eat & Drink
1 venue on property
Restaurant
Spa & Wellness
Treatment Menu
On Property
How you'll actually spend your days.
A brandy nightcap is available on the landing for guests along with the tea/coffee station — a charming touch consistently praised by reviewers.
Tea, cake, and snacks are served on the landing for guests between 3pm and 5pm daily.
Deal Castle is a 10-minute walk; Walmer Castle and Garden is 20 minutes on foot. Dover Castle is reachable by car.
Room Seven has a projector screen for private movie nights.
Many rooms come equipped with vintage record players and curated vinyl collections — a genuine highlight rather than a gimmick.
The hotel keeps a tandem bike that guests are welcome to use to explore Deal. Requires two people and decent coordination.
Amenities & Practical Info
The details that matter for planning.
The hotel has no pool or on-site gym. Wellness seekers should book at the affiliated Pelican Rooms on the seafront.
Full hotel bar open to guests and the public. Cocktail programme is a particular strength.
Self-serve tea, coffee, and water station on the guest landing, available throughout the day.
Sun-filled courtyard and terrace at the back of the building, open in good weather.
No parking at the hotel. Several public car parks are within a 5-minute walk.
Most rooms accept dogs (charge of £20 per pet). Rooms 4 and 9 are not dog-friendly.
BUILD YOUR THE ROSE PLAN
Rooms, dining, spa, and resort experiences — organized into one trip plan.
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