The Alex Hotel
Modern, design-forward boutique with a regional Baden wine focus. Clean lines, real wood floors, quality linens, and a genuinely personal touch from the owner-host. Think lean luxury rather than grand hotel opulence.
Book a KING room if you want an extra bed option — it's the only category that allows one
Why It Matters
Tablet Hotels-listed property run directly by the Beinert family. The Winery29 bar showcases carefully curated Baden wines — local Pinot Noir, sun-ripened whites — in a relaxed setting with a summer terrace. Breakfast features homemade jams and local produce. The hotel punches well above its size with consistently high service scores.
The Alex Hotel is a privately run, 39-room boutique hotel in a quiet side street right next to Freiburg's old town — five minutes on foot from the main train station. Alexander Beinert and his team converted a 1960s building into this sharp, contemporary property that opened May 29, 2014. Contemporary design with real wood parquet floors, regional wine accents, and a cozy fireplace lounge. No kitsch, no chain-hotel anonymity.
Where You'll Stay
4 room types available
The Alex DOUBLE
From EUR90 / nightThe entry-level room and yes, 15m² is compact. But it's been smartly designed — chaiselongue, large window, real wood parquet floor, and a full all-glass rain shower. Works fine for solo travelers and couples who aren't planning to spend much time in the room.
140x200cm box spring · 15 sqmThe Alex KING
From EUR126 / nightThe largest double room in the house at 19m², with a full king-size bed and floor-to-ceiling windows. The only category where an extra bed can be added, making it the go-to for a couple or small family. Also the room used for the packages (Girls' Getaway, Love Alex).
180x200cm box spring · 19 sqmThe Alex QUEEN
From EUR111 / nightOne step up from the DOUBLE with a proper queen-size bed and floor-to-ceiling windows that make the 16m² feel more generous than the numbers suggest. A good pick for two people wanting a bit more sleeping space.
160x200cm box spring · 16 sqmThe Alex TWIN
From EUR126 / nightThe biggest room in the hotel at 22m², with two separate beds — ideal for colleagues traveling together or friends who don't want to share. The extra floor space makes it feel noticeably more comfortable than the other categories.
Two separate 100x200cm box springs · 22 sqmThe Property
Eat & Drink
2 venues on property
Restaurant
On Property
How you'll actually spend your days.
The hotel provides information and presumably referrals to local golf facilities in the region.
No on-site gym; the hotel provides a curated guide to local gyms in Freiburg.
The hotel's website provides curated jogging routes around Freiburg for guests who want to explore the city on foot.
The hotel can connect guests with local personal trainers.
Day ticket to Freiburg's Keidel Mineral-Thermalbath is included in the Girls' Getaway package. Can presumably be arranged independently too.
Amenities & Practical Info
The details that matter for planning.
Adjacent to the Winery29 bar — outdoor seating for drinks in warmer months.
Cozy lounge adjacent to the Winery29 bar, with a working fireplace — a genuinely comfortable spot to unwind.
Staff help arrange day trips and tours to local attractions, Black Forest, Alsace, etc.
4 outdoor spaces and 5 garage spaces. Advance reservation strongly recommended. Garage not suitable for very large vehicles. Surcharge applies.
Available at surcharge — must be arranged in advance with the hotel.
BUILD YOUR THE ALEX HOTEL PLAN
Rooms, dining, spa, and resort experiences — organized into one trip plan.
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