Son Bunyola Hotel & Villas
Virgin Limited Edition

Son Bunyola Hotel & Villas

ultra-luxuryBoutique luxury hotel and villas
Price Tier
Ultra-Luxury
Property Type
Boutique Luxury Hotel And Villas
Insider Tip
1/6

Ask specifically for a Tower Suite if budget allows — the 360-degree private rooftop terrace is genuinely unlike anything else on the island

Why It Matters

Awarded a MICHELIN Key in 2025 and named TripAdvisor Travellers' Choice Best of the Best (Top 1% Worldwide). The property sits entirely within a UNESCO World Heritage Site, features two historic towers converted into private suite accommodation, and will begin producing its own estate Malvasia wine in 2026 for the first time in over a century.

A 16th-century Mallorcan finca reborn as Richard Branson's most personal hotel project. Son Bunyola sits on an 810-acre estate in the UNESCO-listed Tramuntana mountains, with three miles of private Mediterranean coastline, terraced olive groves, and vineyards. The hotel opened in June 2023 after nearly three decades of on-and-off ownership — Branson first bought it in 1994, sold it, then bought it back in 2015 — and the result is 27 rooms plus three standalone villas that feel genuinely rooted in Mallorcan heritage rather than parachuted in.

BrandVirgin Limited Edition
TypeBoutique luxury hotel and villas
Price Tierultra-luxury
LocationMallorca, Spain

Where You'll Stay

11 room types available

Deluxe Mountain View Room
Deluxe room

Deluxe Mountain View Room

Located on the ground floor of the main manor house and in the annexe. Step directly onto your own private terrace with outdoor seating and wide mountain views. A good pick for guests who spend a lot of time outdoors.

King or twin · 27 sqm
Private terrace with outdoor seatingMountain viewsGround floor accessIn manor house and annexe
Deluxe Sea View Room
Deluxe room

Deluxe Sea View Room

Light and airy rooms that each have their own character. Some feature a spacious terrace, others a private garden. All look out over the Mediterranean. Includes a sofa for lounging.

King or twin · 32 sqm
Sea viewsBalcony, terrace, or private garden (varies)Sofa
Deluxe Suite
Suite

Deluxe Suite

Two spacious suites on the first floor of the main building, both with sea views and a freestanding bathtub. One has its own balcony. Sofa beds make these viable for families. Among the most romantic rooms in the hotel.

King or twin · 65 sqm
Sea viewsFreestanding bathtubSofa bedOne with private balcony
Mountain View Room
Standard room

Mountain View Room

Situated in the main manor house. Each has a shower and bath (except two rooms that only have a shower), with one also featuring a sofa. Limewashed walls, hand-woven Moroccan textiles, and beamed ceilings throughout. Complimentary minibar stocked with local Mallorcan treats.

King or twin · 32 sqm
Mountain viewsShower and bath (most rooms)Complimentary minibarIn main manor house
Sa Punta de S'Aguila
Villa

Sa Punta de S'Aguila

The largest of the three estate villas, built into the hillside in traditional Mallorcan style. Sleeps up to ten adults across five en-suite bedrooms, with a terraced seating area and private heated pool. Panoramic sea and mountain views in every direction. Private chef available.

663 sqm
5 en-suite bedrooms (sleeps 10)Private heated poolTerraced seating areaSea and mountain panoramas
Sa Terra Rotja
Villa

Sa Terra Rotja

Positioned near the edge of the estate with an outdoor pergola and private heated pool. Sleeps eight in four en-suite bedrooms. Sea and mountain views. Available year-round with private chef on request.

493 sqm
4 en-suite bedrooms (sleeps 8)Private heated poolOutdoor pergolaSea and mountain views
Sea View Room
Standard room

Sea View Room

In the main manor house, positioned to maximise Mediterranean views. Some rooms include a sofa and bath. All share the signature ochre and limewashed aesthetic with complimentary minibar.

King or twin · 30 sqm
Sea viewsSome with sofa and bathComplimentary minibarIn main manor house
Son Balagueret
Villa

Son Balagueret

The most characterful of the three villas, spread over three floors with a quirky 13th-century turret and central courtyard. Sleeps eight in four en-suite bedrooms. Available on a self-catering basis (all-inclusive on request only). Spacious outdoor dining and lounge areas, plus a private pool.

300 sqm
4 en-suite bedrooms (sleeps 8)13th-century turretCentral courtyardPrivate pool
Superior Suite
Suite

Superior Suite

Three Superior Suites across the main building and annexe, offering either mountain or sea views. Two have a fold-out sofa bed — useful for families traveling with a young child. Good stepping stone between rooms and the larger Deluxe Suites.

King or twin · 50 sqm
Mountain or sea viewsOutdoor spaceSofa bed available in two suites (family-friendly)
Tafona Suite
Suite

Tafona Suite

Located in the Tafona building — the estate's historic olive press — these two suites have their own private terraces and sea views. One treatment room in the spa next door features a mosaiced roof thought to be the finca's original oven. Both have sofa beds. The Tafona building's 200-year-old olive press is a feature of the space.

King or twin · 70 sqm
Sea viewsPrivate terraceHistoric Tafona (olive press) buildingSofa bed
The Tower
Unique/Character Suite

The Tower

Two Tower Suites set within the turrets of the main Finca — one in a 13th-century medieval defense tower, one in a 19th-century turret. Each occupies three floors and has a private roof terrace with 360-degree views of the sea and mountains. Complete privacy, remarkable historic features, and worth every penny of the premium.

King or twin · 45 sqm
360-degree mountain and sea viewsPrivate roof terraceHistoric turrets (13th and 19th century)Spans 3 floors

Eat & Drink

2 venues on property

Spa & Wellness

On Property

How you'll actually spend your days.

Nature & Estate
Beekeeping Experience & Honey TastingComplimentary

Meet the estate's resident bees across 12 on-site beehives and enjoy a honey tasting back at the hotel. First honey harvest began October 2023. Complimentary for hotel guests.

Culinary
Complimentary Estate Wine TastingComplimentary

Join the hotel sommelier for a tasting of Mallorcan wines, including discussion of the estate's own viticultural heritage. Complimentary for hotel guests.

Malvasia Vineyard Experience1 hour

Tour the estate vineyard with the sommelier and taste Malvasia grapes against ocean views.

Paella Cooking Class2 hours

Watch and learn as the chef demonstrates one of Mallorca's most-loved dishes, sharing tips, local ingredients and the island's culinary history. Enjoy the freshly cooked paella at the end.

Private Dining Experience for Two

Perfect for anniversaries or proposals. A seasonal tasting menu with optional live music in a private setting with spectacular views.

Family / Nature
Donkey Meet & FeedComplimentary

Visit, feed, and interact with the estate's friendly resident donkeys. A hit with younger guests.

Active
Estate Bike ExplorationComplimentary

Borrow a hotel bike and explore the 810-acre estate on your own. Complimentary for hotel guests.

Guided Cycling Tour (Serra de Tramuntana)

Expert-guided cycling tours through the UNESCO-listed Tramuntana mountains with routes suited to different fitness levels.

Guided Hiking Tour

Private hiking tours through the UNESCO World Heritage Site with expert insight into the landscape, nature, and history. Multiple difficulty levels available. Minimum 3 guests.

Cultural
Guided Estate History WalkComplimentary

Uncover the finca's fascinating centuries-long history with a guided walk led by a local historian and writer. Complimentary for hotel guests.

Entertainment
Live Music at Sa TerrassaComplimentary

Live Spanish music every Wednesday evening; international live music every Saturday evening at Sa Terrassa. Complimentary.

Wellness
Morning Yoga on the TerraceComplimentary

Complimentary group yoga sessions on the hotel terrace overlooking the Mediterranean.

Private Ice Bath Workshop2 hours

An immersive wellness session with projector, screen, and ice baths. Minimum 2 guests.

Private Yoga Session

One-on-one yoga session tailored to your needs — relaxation, strength, or flexibility focus. Available in a peaceful outdoor setting.

Creative
Perfume-Making Workshop3 hours

Create your own scent using essential oils at the hotel or at Gaia Natural Products. Take home a 60ml bottle of your personalised eau de parfum.

Sport
Private Tennis Lesson

One-on-one coaching from the on-site tennis coach to improve your serve and game.

Tennis & PickleballComplimentary

On-site tennis court and pickleball court available for guests. Complimentary court use; private lessons available for an additional fee.

Family
Weekly Treasure Hunt

Kids solve clues and hunt for hidden treasures across the estate. Mystery and prizes included.

Water Sports
Yachting & Sailing

Full or half-day trips on the Mediterranean. Choose from modern motorboats, classic sailing boats from Sóller, or a yacht from Palma.

Amenities & Practical Info

The details that matter for planning.

Access
Day Pass to Paradise

Day access to the hotel's facilities — pool, dining, and estate — for non-overnight guests. A relatively rare offering at this tier of property.

Accessibility
Accessible Room & FacilitiesComplimentary

One room adapted for reduced mobility guests, with an accessible car parking space and ramps throughout the hotel.

Beach / Coastal
Private Beach AccessComplimentary

Three miles of private Mediterranean coastline accessible from the estate. Rocky shoreline with paddleboarding and kayaking to coastal caves available.

Connectivity
Free WiFiComplimentary

Complimentary throughout the hotel and estate.

Fitness
Fitness Centre / GymComplimentary

On-site gym. Note: Described by some reviewers as small — manage expectations accordingly. Outdoor personal training sessions can also be arranged.

In-Room
Complimentary MinibarComplimentary

All rooms include a fully stocked complimentary minibar with local Mallorcan treats including bean-to-bar chocolate and Mallorcan sodas.

Policy
Pets WelcomeComplimentary

Pets are allowed at no extra charge.

Pool
Outdoor Heated Swimming PoolComplimentary

28-metre (approximately 92-foot) heated outdoor infinity pool flanked by mint-green sunloungers, overlooking the Mediterranean. Positioned just below the main terrace among the olive groves.

Jacuzzi / Hot TubComplimentary

Hot tub adjacent to the outdoor pool area.

Retail
Hotel Boutique Shop

On-site boutique where guests can purchase the estate's own wines (including the Malvasia release from 2026) and curated local products.

Service
Room Service

In-room dining available from the Sa Terrassa menu from 7am to 11pm.

24-Hour Front DeskComplimentary

Round-the-clock reception service.

Sport
Pickleball CourtComplimentary

On-site pickleball court, reflecting the growing popularity of the sport.

Tennis CourtComplimentary

On-site tennis court with private coaching available from the resident pro.

Transport
Free Parking & ValetComplimentary

On-site parking is complimentary for all guests. Valet parking also available.

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