House São Paulo
Brazilian modernist members' club with a creative, design-forward social scene. Lively by night, surprisingly calm by day. More art gallery than hotel lobby.
Book a Big Terrace or Large Plus room for a private balcony — the street-level views over Bela Vista are worth the upgrade
Why It Matters
First Soho House in South America, housed in the Cidade Matarazzo complex — one of São Paulo's most significant urban restoration projects. Interior design by Danielle Vourlas (Soho House Design for the Americas) and an art collection curated by Sara Terzi featuring 60+ Brazilian artists, including a site-specific surrealist mural by Marcelo Cipis in the main bar. The Matarazzo Suite alone is 179 sqm with two emperor beds, freestanding baths, and a balcony.
Soho House's South American debut occupies a restored early 20th-century Italianate hospital complex inside the Cidade Matarazzo, one block from Avenida Paulista. The bones are all arched windows, original ironwork, and exposed brick — but the interiors go full Brazilian modernist: reclaimed wood floors, hand-painted tiles, native imbuia and cobreúva furniture, and over 60 works by Brazilian artists on every wall. It is members-only (Soho House or Soho Friends), which means the 32 rooms and ground-floor club spaces consistently draw São Paulo's fashion and creative crowd.
Where You'll Stay
12 room types available
Big
Modern Brazilian interiors done properly: furnishings crafted from native imbuia and cobreúva wood, a freestanding bath, and a large seating area with sofa and armchairs. The room entry is through the bathroom — unusual, but the deep porcelain soaking tub framed by antique shuttered windows makes an immediate impression.
Emperor · 48 sqm
Big Terrace
Everything the Big offers, plus a private terrace to sit on. Portuguese design elements throughout, an upholstered sofa, armchairs, and a freestanding bath.
Emperor · 56 sqmCosy
Compact but characterful. Wood and leather furnishings reflect the House's modern Brazilian style, plus an upholstered armchair and wooden desk for working.
Emperor · 27 sqmExtra Large
A two-bedroom layout sleeping four. The first bedroom has an emperor-size bed and a freestanding bath; the second has two single beds. Good for families or two couples.
Emperor + Twin · 94 sqmLarge
The largest single bedroom in the House. Portuguese-style textiles, modern Brazilian-inspired wood furnishings, a freestanding bath, and a modular sofa in a spacious living area.
Emperor · 60 sqmLarge Plus
Set on the corner of the House, so it gets light from two directions. Freestanding bath and a small seating area with a velvet sofa. Slightly more generous than the Large.
Emperor · 64 sqm
Matarazzo Suite
The top of the house. Two bedrooms, each with an emperor-size bed, a freestanding bath, and a private en-suite bathroom. The living room has a sofa, dining table, and doors that open to a furnished balcony. Nightly rate from around $562.
Emperor (x2) · 179 sqmMedium
Good for work-heavy stays. A three-seater sofa and proper desk, plus bold Portuguese-inspired textiles throughout. One Medium room has been adapted for wheelchair users with a roll-in shower, grab bars, and widened doors.
Emperor · 37 sqmMedium Plus
A step up from the Medium with a small table and armchairs. The bathroom is where this one earns its keep — locally made hand-painted tiles and a soaking bath.
Emperor · 41 sqmPlayroom
A generous two-bedroom suite with a proper living room — sofa, small dining table, and two separate bedrooms. The first has a freestanding bath and seating area; the second includes two armchairs.
Emperor + Twin · 123 sqmSmall
Ideal for two. Portuguese-inspired furnishings crafted from local Brazilian wood, with two armchairs, a table, and a desk space.
Emperor · 34 sqmTiny
The smallest option and fine for a short city stay. Reclaimed wood floors and Portuguese-inspired design elements keep things looking sharp despite the compact footprint.
Double · 19 sqmThe Property
Eat & Drink
3 venues on property
Restaurant
Spa & Wellness
Treatment Menu
On Property
How you'll actually spend your days.
A downloadable art map guides guests through the House's permanent collection of 60+ Brazilian artists. Highlights include Leda Catunda, Marina Perez Simão, Paulo Nimer Pjota, and Nazareth Pacheco, covering everything from recycled-material sculpture to narrative photography to new-generation figurative painting.
Curated talks featuring São Paulo creatives, artists, and business leaders — consistent with the Soho House programming model across all Houses.
Global and local DJs rotate through the main bar regularly. Thursday–Saturday events run until 2am. During Pride Month, the House runs a heavy nightly schedule celebrating the LGBTQIA+ community.
Regular programming including drag bingo and game nights for members and hotel guests.
A dedicated game room with a navy-topped pool table and a large yellow sectional. Games-themed artworks by Gabriel Pessoto, Nazareno, and André Azevedo line the walls.
Weekly group run departing every Sunday along a scenic route down Avenida Paulista, passing MASP, Instituto Moreira Salles, and Trianon Park. A solid way to see the city and meet fellow members.
Multiple yoga sessions offered each week within the Soho Health Club space.
Amenities & Practical Info
The details that matter for planning.
Landscaped accessible path at the entrance with direct lift to reception. Wheelchair-friendly elevators throughout, several accessible guest rooms, roll-in shower in one Medium room, and life safety systems designed for vision and hearing impairments.
Full cardio and strength setup on the second floor: curved treadmills, rowing machines, bikes, cable stations. Open Mon–Fri 6am–10pm, Sat–Sun 8am–8pm.
Nightly turndown service with fresh water, dimmed lights, and drawn curtains.
Laundry service available; free of charge for up to four items for Soho Friends members.
Private event spaces available for hire within the club.
A verdant open-air terrace with retractable roof at the heart of the ground floor. Up to 68 members can dine and relax amid rattan chairs, round tables, and green and white parasols.
An outdoor rooftop pool with loungers and adjacent Pool Bar serving small plates and cocktails. Designed with an Amazonian feel — wood, tropical plants, alfresco bar. The pool can get crowded during peak hours.
A sitting room doubles as a work-friendly space during daytime hours.
BUILD YOUR SOHO HOUSE SÃO PAULO PLAN
Rooms, dining, spa, and resort experiences — organized into one trip plan.
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