Brussels Bloom
Colorful, art-gallery-meets-creative-hub energy. Rooms are deliberately white and sparse — the art is the statement. The lobby and common areas lean playful and social. A mix of design tourists, creative-industry business travelers, and weekend city-breakers.
Book an upper-floor room for the best city panoramas — the Gallery Suite and Loft in the Sky have the most impressive views
Why It Matters
Formerly Brussels' most glamorous property, now reborn as a functioning art hotel where each floor is curated by a different artist. All artworks are available for purchase. The hotel runs an ongoing 'Room for Art' residency program inviting emerging European artists to exhibit throughout the building.
Originally built in the 1970s as Brussels' most exclusive hotel — a place that hosted Michael Jackson and Ronald Reagan — nhow Brussels Bloom has done a full reinvention into an art-forward design hotel. Each of its 305 rooms is blank-canvas minimalist, with floors curated by different contemporary artists whose work hangs throughout the building. The bathrooms are styled like photography darkrooms and splattered with day-glo paint, which either delights or baffles you. Right next to Le Botanique (the botanical-gardens-turned-concert-venue), it's a 10-minute walk from Brussels North Station.
Where You'll Stay
7 room types available
nhow Family Connecting Room
Two interconnecting rooms for families or friend groups who want shared experience with private sleeping space. Art and color still present throughout — kids tend to love the floor-specific artwork. Standard in-room amenities in both rooms.
48 sqmnhow Family Room XL
Two king-size beds under one roof, plus two fridges, a coffee machine, an extra-wide flat-screen, and a laptop safe. Designed for families who want space but don't need separate rooms.
Two Kingsnhow Gallery Suite
Panoramic city views plus a separate living area — making it one of the more substantial rooms in the building. The extra office space and separate lounge mean you can actually work and decompress in different parts of the room. Art-gallery aesthetic throughout.
nhow Junior Art Suite
Nothing junior about it in terms of space. Large bed, extra-wide flat-screen TV, coffee machine, and an oversized infinity work desk that gives the room a proper studio feel. More room to spread out than standard categories.
nhow Loft in the Sky
The flagship room — a two-level loft with a cloakroom and living area on the ground level and a bedroom, bathroom, and second living space upstairs. The hotel's best in-room facilities and its most dramatic layout. Guests who want to feel like they actually live here book this one.
nhow Room Atelier
The entry-level nhow experience. Rooms are spacious and deliberately minimal — white walls, a splash of color from the floor's resident artist, and a photography-darkroom-inspired bathroom. Coffee machine, oversized infinity work desk, flat-screen TV with Chromecast, mini-fridge, and safe included. Think of it as sleeping in an empty canvas.
nhow Room with Skyline View
Same minimalist art-gallery concept as the Atelier but positioned on upper floors for Brussels skyline views. King-size bed. If you're going to spend mornings in Brussels staring out a window with a coffee, this is the room to do it from.
KingThe Property
Eat & Drink
5 venues on property
Restaurant
Spa & Wellness
Treatment Menu
On Property
How you'll actually spend your days.
Rooftop-adjacent gym on the 8th floor with 180° panoramic views over Brussels. Equipment includes treadmills, elliptical machines, stationary bikes, and free weights. Open daily 07:00–23:00.
12 creative meeting and event spaces accommodating 10 to 350 guests. Total meeting space is approximately 11,905 sq ft. Largest room is 4,660 sq ft. The Atelier is a cocktail/creative event space. All rooms include projector, screen, Wi-Fi, AV equipment, and air conditioning. The hotel claims to have Brussels' largest projector screen.
The hotel's ongoing artist residency and exhibition program. Each floor is decorated by a different contemporary artist, with new artists cycling through regularly. All artworks displayed throughout the building — in guest rooms and public spaces — are available for purchase. The hotel also has a dedicated Atelier/studio space on the experience floor. Artists can apply to exhibit through the hotel's marketing department.
Table tennis available for guests within the hotel. A casual in-hotel activity that fits the playful, creative vibe.
Amenities & Practical Info
The details that matter for planning.
Three rooms adapted for guests with reduced mobility. Contact the hotel directly for details.
Complimentary high-speed Wi-Fi throughout the hotel and in all guest rooms.
Fully equipped gym on the 8th floor with 180° views of Brussels. Treadmills, elliptical machines, stationary bikes, and free weights. Open daily 07:00–23:00.
Dogs and cats welcome on request, subject to approval. Maximum weight 25kg, maximum 2 pets per room. Charge of €35 per pet per night. Guide dogs free of charge.
Round-the-clock reception with multilingual staff. Luggage storage, currency exchange, and local recommendations available.
Dry cleaning and laundry services available for guests.
Holds Green Key certification and Bioscore Sustainability Level A certification (issued June 2025, valid through June 2026). Brussels is a low-emission zone, consistent with the hotel's environmental positioning.
On-site indoor parking available at €27–29 per day. No reservation required. Maximum vehicle height 1.80m.
On-site bicycle parking available for guests.
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