
La Ferme d’Augustin Saint-Tropez
Authentic Provençal farmhouse. Low-key, family-run, warm without being stuffy. Far more 'Provence countryside' than 'French Riviera gloss.'
Ask specifically for a room in the upper floors with a sea view — the terrace-view rooms are worth the extra cost, especially the Prestige and Stéphanie Coutas suite
Why It Matters
One of Saint-Tropez's longest-running family-owned hotels, founded in the early 1950s when the town was still a quiet fishing village. Produces its own wine and olive oil on the estate. Claims to be the first hotel in the world with a Sublio hyperionic balneotherapy pool. Named after the original owner, Augustin, who invited passers-by to dine at his table — food and wine have remained a defining focus ever since. Listed in the Michelin Guide.
A family-owned farmhouse hotel that has been welcoming guests since the 1950s, just a 2-minute walk from Pampelonne beach and five minutes from Saint-Tropez by car. This is the anti-glam choice in a very glam destination. Think antique Provençal furniture, terracotta tile floors, a garden pool framed by citrus trees, and breakfast served until 2pm. The original Augustin once invited passing strangers to dine at his table — that spirit of generous, no-fuss hospitality has stuck around for 70-plus years. The hotel also claims the world's first balneotherapy pool using Sublio hyperionic water.
Where You'll Stay
11 room types available
The Property
Eat & Drink
2 venues on property
Restaurant
Spa & Wellness
Treatment Menu
On Property
How you'll actually spend your days.
Bikes available to rent from the hotel for exploring the Pampelonne coastline and surrounding roads.
Concierge can arrange jet skiing, water skiing, paddleboarding, boat rental (sail or motor), and deep-sea fishing through local partners.
A private electric Jaguar limousine service available for transfers to Saint-Tropez and the surrounding area — a step up from the shared shuttle.
A free hotel shuttle runs between the property and Saint-Tropez from 9am to 7pm. Saves taxi costs and navigating peak-season traffic.
On-site fitness room available to guests.
The hotel claims to be the first in the world to use Sublio hyperionic water technology in its outdoor pool, heated to 30°C year-round. The water is described as unusually soft and chemical-free. Multiple guests note the pool as a highlight. Power jets included.
Seasonal yoga, Pilates, and spa massage packages combining beach yoga (sun salutations at sunrise), Pilates and functional training, half-board dining, and Maison Fleurs de Coton treatments. Offered in July and September. Book via contact@fleursdecoton.ch.
Yoga sessions offered by the beach, run by instructors Marine and Yacine, arranged through the hotel's concierge.
Customizable picnic baskets prepared by the chef — pissaladière, Niçoise salad, mozzarella, and seasonal delicacies. Perfect for a day on the beach, a boat trip, or a coastal cove.
Concierge-arranged visits to local vineyards and tastings, including aboard a 'pointu' (iconic Saint-Tropez boat), in partnership with local guide Sonia from Beyond The Wine.
Amenities & Practical Info
The details that matter for planning.
Accessible parking, at least one Classic Room adapted for guests with reduced mobility (walk-in shower, raised toilet), and lift access to upper floors.
A cozy lounge with a fireplace for cooler evenings. Described as 'amiably cluttered' with a home-away-from-home atmosphere.
Free high-speed Wi-Fi throughout the property — in all rooms and public areas.
A lush Mediterranean garden with outdoor dining terraces, mulberry trees for shade, and wisteria-draped pergolas. The setting for breakfast and informal drinks.
Electric vehicle charging point available on-site.
On-site private guarded parking at no additional charge. Reservation not required.
Pets are welcome. Pet bowls provided. Additional charges may apply.
Outdoor pool heated to 30°C year-round using Sublio hyperionic water technology. Claimed to be the first such pool in the world. Power jets included. Surrounded by Mediterranean garden.
Round-the-clock room service for light bites and meals, prepared fresh by the chef.
On-site barber/beauty shop.
Full concierge service for arranging activities, transport, restaurant reservations, and tailored experiences around Saint-Tropez.
Secure luggage storage service available.
On-site shop selling Le Clos Bellevue wine and olive oil produced on the estate, NATSUC products, Authentic Hotels amenity products, and local Saint-Tropez beach items.
On-site tennis court, noted by Authentic Hotels & Cruises listing.
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