Icon Hotel
Contemporary luxury tower. Sleek glass exterior, dark wood paneling, high-shine marble finishes, and an art collection drawn from the owners' private holdings. Think Buenos Aires modern rather than old-world Recoleta.
Non-resident guests can reclaim the 21% Argentine VAT — ask at the front desk for the refund process, it's a meaningful saving at these room rates
Why It Matters
Member of Leading Hotels of the World and the only hotel in Argentina with two deluxe kosher restaurants under one roof (Glitter and Milk & Co). The 32nd-floor Crystal Bar — sunset views over the Ecological Reserve and the Río de la Plata — is one of the best rooftop perches in Buenos Aires. The spa occupies two full floors (19 and 20) with a curtain-wall glass structure and a retractable roof over the indoor pool.
A 32-floor glass tower sitting right on the edge of the Río de la Plata, Alvear Icon is the modern sibling of the storied Alvear Palace and the newest property in the Alvear group. Puerto Madero is Buenos Aires' reclaimed docklands district — glossy restaurant strips, contemporary towers, and the Costanera Sur Ecological Reserve just steps away — and this hotel has arguably the best waterfront real estate in the city. All 159 rooms face either the river or the skyline, Carrara marble bathrooms with Jacuzzi tubs are standard across the board, and seven dining and bar venues mean you can spend an entire evening without leaving the building.
Where You'll Stay
7 room types available
Deluxe
Same 45 sqm footprint as the Superior but positioned on floors 6–14, which is where the views start to open up. Most overlook either the river or the city. Bright and spacious with a comfortable desk setup, armchair, and Carrara marble bathroom with whirlpool tub and separate shower. King or twin bed configuration available.
45 sqmDeluxe Grand View
Same configuration as the standard Deluxe but on higher floors with more direct, unobstructed views. The 'Grand View' designation earns its name when you're looking out at the full sweep of the Río de la Plata.
45 sqmExecutive Suite River View
At 81 sqm this is where things get genuinely roomy. Floors 10–17, always facing the Río de la Plata. Separate bedroom with king bed, a proper living room with desk, walk-in closet, and a guest toilette. Bathroom clad in Italian arabescato marble (a step up from the Carrara in lower categories) with hydromassage tub and separate shower. 50-inch LED TV.
81 sqmIcon Suite
The flagship. A single 140 sqm corner suite on the 17th floor, so the windows wrap around and you get both river and city views simultaneously. Entry through a Carrara marble hall leads into a living room and studio lined with mahogany boiserie — warm, rich, and very far from corporate. Separate bedroom with king bed and 50-inch TV, dressing room, dining table for six people, and a bathroom dressed in Italian arabesque marble with double sinks, hydromassage tub, and shower. This is the only suite that can accommodate an extra bed.
King · 140 sqmJunior Grand View
The 50 sqm Junior layout on higher floors with better view angles. Same features as the Junior Suite — separate living space, two closets, sofa bed/chaise, hydromassage bath — but positioned to capture wider river or city panoramas.
50 sqmJunior Suite
A 50 sqm suite with a distinct living area featuring a sofa bed or chaise longue — more useful than it sounds for longer stays. Floors 4–14. Two closets, hydromassage bathtub, and separate shower in the marble bathroom. Inspired by a modern design concept with warm finishes.
50 sqm
Superior
The entry-level room and still a solid 45 sqm. Located on floors 4 and 5, so views are limited — expect garden or lower city sightlines rather than panoramic river shots. Modern design with desk, armchair, and Carrara marble bathroom with whirlpool tub and separate shower. Egyptian cotton linens throughout.
45 sqmThe Property
Eat & Drink
7 venues on property
Restaurant
Spa & Wellness
Treatment Menu
On Property
How you'll actually spend your days.
Convention center with capacity for up to 1,200 attendees. Multiple meeting and event rooms. Full business center with coworking spaces.
Hi-tech gym on floors 19–20 with cardio machines, bodybuilding equipment, and functional training. Personal trainers available for customized programs. Open daily 7am–9pm.
Group fitness classes and circuit training offered by the hotel's team of trainers in the wellness area.
On the 19th floor with a transparent sliding/retractable roof. Faces the Ecological Reserve and the river. Open year-round, 8am–8pm.
Heated outdoor pool on the 3rd floor with solarium area, free cabanas, and sun loungers. Seasonal (approximately November–March, Buenos Aires summer). Swim-up bar available.
All rooms from Deluxe category upward include Jacuzzi/whirlpool tubs in the marble bathrooms.
3-course Sunday lunch at the 31st-floor Kayla Restaurant with panoramic river and city views. Open to hotel guests and the public.
32nd-floor cocktail bar with the best sunset views in Puerto Madero. Open to the public — a genuine destination even for non-guests.
Amenities & Practical Info
The details that matter for planning.
Facilities for disabled guests available.
Comprehensive business center with eight meeting rooms and coworking spaces.
Complimentary high-speed WiFi throughout rooms and public areas, 100+ Mbps.
Full convention center capacity for up to 1,200 attendees for corporate meetings, social events, and fam trips.
Pillow menu available in rooms with premium bedding options.
Valet parking on-site. Surcharge applies. First hour free for spa guests.
Pets permitted at no extra charge. Pet bowls provided.
Poolside bar with swim-up access at the seasonal outdoor pool on the 3rd floor.
Roundtrip airport shuttle available at surcharge. Must be booked 72 hours in advance.
BUILD YOUR ALVEAR ICON HOTEL PLAN
Rooms, dining, spa, and resort experiences — organized into one trip plan.
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